Business Testimonials

  • Dubai, UAE

Firas Al Masada

Chief Executive Officer

Fäm Properties

I was introduced to James at a pivotal moment for fäm, just as we were approaching our 10-year anniversary. I faced the immense challenge of scaling our sales team from 70 to 150 people…

  • Dubai, UAE

Masood Naseeb

Chief Executive Officer

Elysian Real Estate

James has been a cornerstone in my business journey, and his impact has been invaluable. Over the past 15 years, he has consistently provided expert guidance in areas like strategic planning, sales training…

  • Dubai, UAE

Imran A. Sheikh

Chief Executive Officer

BlackOak Real Estate

Change is often seen as daunting, but with the right guidance, it becomes not just possible, but transformative. That’s exactly what James has delivered as our business coach and consultant. As one of three partners in our company…

  • Manama, Bahrain

Karim Yazji

Chief Executive Officer

Ask Real Estate

James came highly recommended as the person who could truly unlock my firm’s potential and drive meaningful change. Initially, I had my doubts about whether virtual meetings alone could address my needs…

  • Netherlands & UAE

Marius Klerk

Chief Executive Officer

iventionair

I was tasked with launching a new company in the UAE, and while my team and I were seasoned experts in the Netherlands, we lacked experience in the GCC market. That’s where James came in…

  • Dubai, UAE

Marian Fletcher

Founder

The Climate Consultancy

James played a pivotal role in refining the sales strategy and enhancing the overall profitability and sustainability of my company. His expertise in sales, people management and…

  • Abu Dhabi, UAE

Mags Byrne

Chief Executive Officer

EStars

As business consultants and mentors go, James is certainly up there with the best of them. He took the time to understand my business objectives, providing me with sound advice which he…

  • Dubai, UAE

Servane Collette

Managing Director

InvcitaMed

James was referred to me as someone who could help unlock the true potential of my firm, and provide a positive impact. I was a little skeptical whether he could fulfill my requirements…

Communications Manager

Mehrin Mohsini

Career
  • Dubai, UAE
I have known James for almost 15 years and its thanks to him that I was able to change my career not once but multiple times. He is someone I repeatedly turned to over the years, especially…

Senior Partnerships Consultant

Gamal Anwar

Career
  • Dubai, UAE
Before I met James, I used to feel anxiety and a lack direction in my job. I would constantly question my capabilities, while feeling sidelined from important tasks, unable to see a future career…

Sales & Marketing Director

Deema Barakat

Career
  • Dubai, UAE
James has played and an important role in the development of my career, spanning over many years, in both the UK and the UAE. He was instrumental in teaching me the fundamentals of…

Sales Manager

Ahmed Raafat

Career
  • Dubai, UAE
Meeting James was what you might call a life changing experience for me. I had been suppressing many past issues which naturally affected my work and everyday life. The….

Firas Al Masada

Chief Executive Officer

Fäm Properties

  • Dubai, UAE
I was introduced to James at a pivotal moment for fäm, just as we were approaching our 10-year anniversary. I faced the immense challenge of scaling our sales team from 70 to 150 people, and James immediately understood the gravity of the situation. After a thorough analysis of our business, he crafted a strategic roadmap and action plan that addressed every need. From restructuring our HR department to hosting recruitment events both locally and internationally, building the fäm Academy, implementing KPIs across the salesforce, and coaching leadership, his impact was far-reaching. Thanks to his vision and execution, fäm Properties is now the UAE’s largest real estate firm, with over 600 salespeople in 15 offices across Dubai. James played an essential role in our brand’s evolution, financial success, and workforce development. I wholeheartedly recommend him to any business aiming for growth or individual seeking career advancement.

Masood Naseeb

Chief Executive Officer

Elysian Real Estate

  • Dubai, UAE
James has been a cornerstone in my business journey, and his impact has been invaluable. Over the past 15 years, he has consistently provided expert guidance in areas like strategic planning, sales training, brand development, and team building. His ability to attract top talent has been crucial in our growth, helping us evolve into one of the leading real estate brokerages in Dubai. What truly sets James apart is his unique problem-solving approach and unwavering professionalism. I am incredibly grateful for his support and would wholeheartedly recommend him to any business leader.

Imran A. Sheikh

Chief Executive Officer

BlackOak Real Estate

  • Dubai, UAE
Change is often seen as daunting, but with the right guidance, it becomes not just possible, but transformative. That’s exactly what James has delivered as our business coach and consultant. As one of three partners in our company, I can confidently say that none of us had the expertise to reshape and optimize our firm for greater efficiency and structure. From day one, James has been instrumental in identifying both our strengths and blind spots, helping us become more self-aware as leaders. His deep expertise in sales planning, talent acquisition, performance management, and brand development—especially within the real estate sector—sets him far apart from others in his field. I wholeheartedly recommend James to any business owner ready to elevate their company to its full potential.

Karim Yazji

Chief Executive Officer

Ask Real Estate

  • Manama, Bahrain
James came highly recommended as the person who could truly unlock my firm’s potential and drive meaningful change. Initially, I had my doubts about whether virtual meetings alone could address my needs, but I couldn’t have been more wrong. James quickly dove in, pinpointing both the strengths and weaknesses within my organization, and crafted an impressive strategy and roadmap. Beyond that, he provided invaluable coaching to my sales team and played a pivotal role in identifying key issues like a weak brand and limited career growth opportunities. I also tapped into his expertise to help attract top talent to scale my sales team. Thanks to his marketing insights, we generated more leads and significantly boosted our lead-to-sale conversion. Within months, my revenue saw a sharp upward trajectory, and I’m certain we wouldn’t have achieved this level of success without his guidance.

Marius Klerk

Chief Executive Officer

iventionair

  • Netherlands & UAE
I was tasked with launching a new company in the UAE, and while my team and I were seasoned experts in the Netherlands, we lacked experience in the GCC market. That’s where James came in With his extensive knowledge and years of experience in the region, we crafted a tailored commercial strategy that addressed my short, medium, and long-term goals. As both a business coach and consultant, James was instrumental in the successful launch of my business. He helped me anticipate challenges I hadn’t considered, kept me focused on high-priority tasks, and steered me toward the key commercial aspects I had overlooked. Whenever I faced obstacles, James was there with the solutions, turning every setback into a breakthrough. For any international entrepreneur looking to establish a presence in the Emirates, James is the partner you need to navigate the complexities and ensure success.

Marian Fletcher

Founder

The Climate Consultancy

  • Dubai, UAE
James played a pivotal role in refining the sales strategy and enhancing the overall profitability and sustainability of my company. His expertise in sales, people management and business operations allowed him to support my company in a very holistic way, ranging from support refining my brand to advice on how to grow my team, develop my sales funnel and articulate my company’s mission and vision. His deep insights into business operations were evident, as was his passion for supporting entrepreneurs focused on the sustainability and social impact space. What distinguishes James is his personalized commitment to his clients’ success. He didn’t offer generic solutions; instead, he worked closely with me to develop a comprehensive plan addressing both short-term gains and long-term stability. His patient explanations and clear communication made him a delight to work with and I would wholeheartedly recommend him to other entrepreneurs needing guidance on how to scale their business.

Mags Byrne

Chief Executive Officer

EStars

  • Dubai, UAE
As business consultants and mentors go, James is certainly up there with the best of them. He took the time to understand my business objectives, providing me with sound advice which he has obviously developed throughout his time as a coach and business advisor in the UAE. Being a startup in a new country was an extremely daunting experience for me, and I was very apprehensive of making decisions in the early stages of the business. However, once I connected with James I immediately felt at ease, confident in the knowledge that I could leverage on James for support. James also helped me to source good people whom I recruited, and in addition provided me with a human resource support service to which I was very grateful. James will be a great asset to any new startup business owner as they will soon discover when retaining his services.

Servane Collette

Managing Director

Invicta Med

  • Manama, Bahrain
James was referred to me as someone who could help unlock the true potential of my firm, and provide a positive impact. I was a little skeptical whether he could fulfill my requirements own business but there were still gaps. James’ unwavering support, advise and resourceful approach to certain challenges I faced helped me push through barriers with ease. His wealth of experience in supporting startup businesses like mine proved to be invaluable. He has a particularly talent when it comes to commercial strategy and business development, and even when there were occasions of disappoint, James was able to see the silver lining, turning every negative into a positive learn curve. On a personal level, he is a very empathetic, passionate and approachable person, and to this day is still someone I go to for advice.

Mehrin Mohsini

Communications Manager

  • Dubai, UAE
I have known James for almost 15 years and its thanks to him that I was able to change my career not once but multiple times. He is someone I repeatedly turned to over the years, especially when I feelt lost and need guidance with my career and my life. He’s patient and guiding, and has a tremendous network of people who admire him. After years of constantly moving from job to job in various industries I finally cracked into the world of luxury hospitality (without a hospitality background). This was thanks to James who helped me identify my strengths and gave me the confidence to win a senior role with a 5 Star hotel, which was the perfect career stepping stone that helped me to secure my current dream job. I consider James as one of the best career coaches out there, and I would recommend him to anyone who’s looking for a new start or promotion.

Gamal Anwar

Senior Partnerships Consultant

  • Dubai, UAE
Before I met James, I used to feel anxiety and a lack direction in my job. I would constantly question my capabilities, while feeling sidelined from important tasks, unable to see a future career in my role or the company. James took the time to listen and understand my concerns, helping me to see beyond the challenges, and giving me hope and encouragement throughout our time together. He has a unique style of coaching, and is able to immediately identify the negatives, dealing with problematic areas head on. He gave me enormous confidence, and helped me to focus on new objectives, always delivering sound advice in a way that was more like a friend than a mentor. Since meeting him I have been promoted, and saw my income increase which as you can imagine felt great. We have stayed in touch and continue to be friends, and so if you need a good coach I would highly recommend James.

Deema Barakat

Sales & Marketing Director

  • Dubai, UAE
James has played and an important role in the development of my career, spanning over many years, in both the UK and the UAE. He was instrumental in teaching me the fundamentals of negotiating and was one of my first sales coaches. I struggled to find work when I first arrived in Dubai, but thanks to James’ unwavering support, I was able to secure a great job, even though I was underqualified. He has a natural ability to put people at ease, and is a maestro at identifying concerns, building confidence, and motivating people. He has always been there for me, as a trusted advisor, and is always willing to listen and offer guidance. James has a rare gift and is always helping people without expecting anything in return. I’ve met many coaches throughout my career, but none of them come across as authentic, sincere and goal oriented as James, and so, I would highly recommend him to anyone looking to move their career to the next level.

Ahmed Raafat

Sales Manager

  • Dubai, UAE
Meeting James was what you might call a life changing experience for me. I had been suppressing many past issues which naturally affected my work and everyday life. The moment we met he intuitively knew I was not where I wanted to be, and within the hour, he had managed to tear down the psychological brick wall which had been manifesting in me for some time. He asked me all the right questions, which as uncomfortable as they were, I needed to hear and answer in order to move forward in my career and true self. I’m a very focused individual, and have worked very hard to get to where I am. I pride myself on having done all the heavy lifting, but I’m humble enough to say, there are people like James who even for a brief moment, have helped me on my journey. He is someone I would look to as confidante and friend, and would recommend him to anyone looking for a supportive career coach.